As a world-renowned brand, Maui Jim draws inspiration from the breathtaking beauty and vibrant culture of its namesake, Maui, Hawaii. More than just a fashion statement, this brand brings the world to life with vivid colour, unmatched clarity, and stunning detail – all while offering unparalleled protection from harmful UV rays and harsh glare. Whether you’re soaking up the sun on a sandy beach or savouring the vibrant hues of everyday life, this eyewear brand lets you see the world in a whole new light.
Short History

Maui Jim’s story begins on the sun-soaked sands of Ka’anapali Beach in Lahaina, Maui, back in 1987. What started as a humble venture selling sunglasses to beachgoers quickly evolved into something much bigger. The brand saw a need for eyewear that not only shielded eyes from the harsh island sun but also enhanced the vibrant, natural beauty of the world around us. With this vision in mind, they launched their Classic Collection, featuring just seven styles of eyewear that set the foundation for what would become a globally celebrated brand.
Today, Maui Jim sunglasses are available in over 125 styles, all polarised to reduce glare and protect from 100% of harmful UVA and UVB rays. They’ve also expanded into prescription eyewear, offering the same unmatched quality and attention to detail that customers have come to expect.
In 2022, Maui Jim joined the Kering Eyewear family, part of the global luxury powerhouse Kering, which oversees some of the world’s most iconic brands, including Gucci, Cartier, and Chloé. This partnership brought the brand into the luxury eyewear spotlight while maintaining its distinctive Hawaiian roots. True to their commitment to quality, all of their frames are meticulously crafted in Italy and Japan, using lightweight, high-end materials like nylon, titanium, and premium acetate.
Polarized Plus 2 Technology
The brand’s PolarizedPlus2 lens technology is a game-changer in the world of eyewear. While most sunglasses focus on shielding your eyes from glare and harmful UV rays, innovative Maui Jim men’s sunglasses take it a step further. They protect your eyes and transform the way you see the world. With PolarizedPlus2, colours appear more vivid, details are sharper, and the world around you feels more alive, almost as if nature’s true hues are finally revealed.
What’s remarkable about this technology is its adaptability. The brand has engineered four unique lens colours to suit different conditions and lifestyles. For those who spend their days on the beach or under intense sunlight in general, the neutral grey lens is a top choice, delivering the richest colours with unmatched clarity and light reduction. If you’re looking for something versatile, the HCL Bronze lens adds a warm, inviting tint that works beautifully in varied everyday lighting.
Sports enthusiasts often swear by the Maui Rose lens, which not only enhances contrast but also offers a subtle rose tint, making it ideal for fast-paced activities where clarity and detail are crucial. Then there’s the HT lens, a standout for low-light situations. These lenses perform well in varying light conditions, making them perfect for hiking enthusiasts who shift between shaded forests and open sunny stretches. They offer enhanced contrast and colour, so you can spot subtle changes in terrain and navigate with ease. This high-transmission option ensures you don’t miss a single detail. They also work well for golfers or those who enjoy wearing sunnies on cloudy days.
Lens Materials

Why are Maui Jim lenses so good? When it comes to sunglasses, the material of the lenses can make a huge difference in how you see the world. This brand offers a variety of advanced materials. Each one is carefully designed to enhance your visual experience while offering unique benefits. Here’s a closer look at what makes these materials stand out:
- SuperThin Glass: If you’re after the clearest optics possible, SuperThin Glass is a top-tier choice. It’s 32% thinner and lighter than standard glass, so you get exceptional clarity without the heavy feel. Plus, it’s incredibly scratch-resistant, making it perfect for those who need durability alongside stunning visual performance;
- Maui Brilliant: These Maui Jim men’s sunglasses deliver optics that are almost as clear as glass but at just one-third of the weight. It’s the ideal choice for those who want crystal-clear vision with maximum comfort;
- Maui Pure: As the most popular lens material in the lineup, this one strikes the perfect balance. It offers optics nearly as sharp as SuperThin Glass while being lightweight and highly resistant to scratches and shattering;
- Maui Evolution: If you need lenses that can handle a bit of everything, the Evolution Maui sunglasses have you covered. Combining the lightweight feel and impact resistance of polycarbonate with enhanced optical clarity, it’s a versatile option for an active lifestyle;
- Maui Pure LT: The lightest of the bunch, this lens is 35% thinner than standard Pure lenses. It’s designed for those who prioritise comfort without compromising on clarity, impact resistance, or scratch protection.
Benefits of Maui Jim Sunglasses
- PolarizedPlus2 lens technology: This innovative technology eliminates glare and enhances colour contrast, giving you a clearer, more vibrant view of the world. It’s like stepping into a world where everything looks richer and more alive;
- Complete UV protection: Their lenses block 100% of harmful UVA and UVB rays, which can lead to conditions like cataracts and macular degeneration. By wearing these sunglasses, you’re not just protecting your eyes from the sun today but investing in your long-term eye health;
- Eye strain and fatigue relief: If you’ve ever spent a day in the sun or staring at a screen, you know how tiring it can be on your eyes. These sunglasses reduce glare from reflective surfaces like water, pavement, and snow, which helps reduce eye strain and fatigue;
- Premium materials for ultimate comfort: The lenses come in a range of options, each offering superior clarity, lightweight comfort, and strength. The frames are crafted from premium materials like titanium and nylon, ensuring a secure and comfortable fit;
- The spirit of aloha: With every pair, you’re embracing the Hawaiian spirit of Aloha, which shines through in their exceptional customer service and community initiatives. Maui Jim goes the extra mile with perks like free nose pads and a two-year warranty, making your experience with them a delightful one from start to finish;
- Giving back to the community: This brand is deeply connected to its roots in Lahaina, Hawaii. They actively support local causes like the Lahaina Strong Fund, helping their community rebuild after disasters;
- A stylish statement: Beyond their impressive functionality, these sunglasses are a symbol of luxury and style. With a range of designs to suit any taste, gifting a pair is like giving a piece of high-end fashion that’ll be cherished for years.