Some are born with wrinkles, others earn them over time. While humans get them with age, in certain dog breeds, like Shar-Pei, Mastiff, and Bulldog, rolls and folds are part of their natural charm from day one. However, this trait comes with a cost.
While adorable, these folds need special attention. If you’re a proud pet parent to one of these fold-faced pups, be prepared to go beyond the usual grooming routine and put in a little extra effort.
Most dogs benefit from bathing about once every four weeks, depending on their coat type and activity level. But things are a bit different for wrinkled breeds. Between regular baths, their folds need to be wiped and gently cleaned daily or at least several times a week with antibacterial wipes or warm water and a cloth. The next step in their grooming routine should be to use balm for dogs.
Why Use Balms?
A good balm helps soothe sensitive areas, reduce redness, and create a light protective layer that shields the skin from everyday irritants. It also keeps the folds hydrated without making them greasy.
With regular use, balms can help keep your dog’s skin at ease and less prone to flare-ups. Skin flare-ups are usually common in winter because winter air tends to be dry. It pulls moisture from your dog’s skin, which can leave those tight skin folds red and irritated. Opting for a specially formulated balm for dogs can protect your pup’s skin barrier and keep those adorable creases in top condition.
What Kind of Balm Should You Use?
When it comes to caring for your dog’s delicate skin folds, regular balms for human skin are not created with pets’ needs in mind. It might be tempting to reach for household staples like petroleum jelly and other human skincare products, but these aren’t always the best choice for your pup.
The reason is that many human-formulated products may contain fragrances, preservatives, and active ingredients that can be too harsh for dogs. Instead of providing relief, they can irritate the skin.
Petroleum-based products, while good at sealing moisture, don’t actually nourish the skin and can trap dirt and bacteria if used on folds that aren’t perfectly clean. Plus, dogs tend to lick their skin, so anything applied needs to be safe if ingested in small amounts.
The safest option is to use balms specifically formulated for them. Well-formulated dog balms moisturise without clogging. They create a light barrier without suffocating the skin, and are safe enough if your pup happens to lick a little.
Most dog balms are free from harsh chemicals and made with gentle, natural, and pet-safe ingredients renowned for their soothing and hydrating properties. These often include natural ingredients such as shea butter, coconut oil, beeswax, and aloe vera, known for their soothing and hydrating properties.
Although the label “natural” can sometimes be tricky (because in many countries, including Australia, this term isn’t strictly regulated for cosmetics and pet products), it’s still a good sign that the product is made with simple, recognisable, and purpose-driven ingredients.
While natural ingredients are a good start, vet approval ensures the balm is safe and effective for your pup. Vet-approved dog balms have been reviewed, tested, and recommended by licensed veterinarians to ensure they are safe if licked, formulated specifically for canine skin, and effective at reducing irritation, redness, and dryness. They add an added layer of trust when it comes to safety and effectiveness.
To identify truly vet-approved balms, check the packaging or product description for statements from a licensed vet, explore reputable pet care brands, and read product details carefully.
How Often to Apply It?
Applying a balm to your dog’s wrinkles is one of the ways to support your dog’s skin and coat health. Consistency is key to keeping their folds healthy. Start by making sure the area is clean and thoroughly dry. Take a small amount of the dog balm and gently massage it into each fold. Make sure it reaches all the creases without leaving a heavy residue. Most pups enjoy the gentle massage, which can also help them relax.
The frequency of application depends on your dog’s breed, skin type, and environment. For many wrinkly breeds, applying the dog balm 2–3 times a week is sufficient to keep the folds hydrated and protected.
Pets with sensitive skin may benefit from more frequent use, while adult dogs with healthy skin may only need weekly maintenance. In winter, when skin tends to dry out faster, slightly more frequent application can prevent flare-ups.
Last but not least, always observe your dog’s skin. If it appears dry, red, or irritated, add another application or consult your vet for guidance. If you’ve been applying the balm as directed and your dog’s skin remains red and irritated, consult your veterinarian. Persistent issues could indicate an underlying condition that needs professional help.